To celebrate all the great work that went into rebranding Gatorade’s signature sports drink into three separate and distinct applications—Prime, Perform, Recover—both client and agency wanted a way to showcase the 16-month journey. I concepted this video to run in lobby at HQ. With virtually no budget to work with, we utilized the studio for all it’s worth—featuring the designers responsible for each sub-brand in each segment. I'd never personally been this hands-on with a stop-mo piece before; this was a ton of figurin’, preppin’, coordinatin’, stagin’, producin’ and editin’. I also found and negotiated the music rights. This work was produced at tether.